Posts by Tom Call

Retailers are all-in with the latest technology. They’re automating pricing, inventory management, checkout, and other tasks. And by definition, they’re also reducing the amount of workers on the floor. At the same time, store operations have become more complicated. Online fulfillment and pickup and delivery are now common aspects of retail. It’s all well and good. That is, until both small and large stores see a rise in theft, poor customer service, and lackluster brand…  MORE

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It’s not what you sell, but rather the data you use to sell it. That’s the winning sales philosophy for today’s retailers. Indeed, your actual product offering plays only a small role in modern day retail success. From grocery chains to clothing outlets, leaders understand that the higher the quality of data, the better the customer insight, market analysis, and potential for profits and growth. And the secret sauce is mastering how to engage consumers…  MORE

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No technology leader can be blamed for feeling a bit overwhelmed with how to handle artificial intelligence (AI). On one hand, there’s the prevailing message that AI will not only fundamentally change business, it will completely transform how we live. On the other hand, CIOs and CTOs must not be blinded by any amount of potential hype. Those competing mindsets are causing many leaders to employ a pragmatic approach to AI deployment strategy. According to…  MORE

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Executives understand that cutting edge technology and innovative business strategies can only take the enterprise so far. To truly reach your organization’s goals, there must be healthy, cooperative relationships where everyone works closely together for the common good. But in 2023, perhaps no relationship is more crucial than the one between CEO and CTO. The reason is simple: No matter how your enterprise has to adjust to the market from a service or product delivery…  MORE

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Until recently, corporate storytelling was solely the responsibility of marketers and branders, as well as sales and communications professionals. But today, IT leaders must also be more effective at persuasive communication. Storytelling allows CIOs and CTOs to effectively convey their perspectives with their partners and other C-level colleagues. As stronger communicators, technology professionals don’t only convince corporate leaders to see their viewpoints – they can influence key business decisions that will affect all areas of…  MORE

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How CIOs can prioritize projects

September 20, 2023  |  BY

If you’re an IT leader, no one needs to remind you about all of the projects on your plate these days. No longer are you solely responsible for managing your team in order to execute technology projects. You’re now required to collaborate with other executives to foster initiatives for their departments. On top if that, you need a solid understanding of sales, buyer behavior, digital marketing – a host of other issues that affect technology…  MORE

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“Digital transformation” can be a misleading term. Many believe the concept has a definite beginning and end (whenever that may occur), but the transformation itself is often an ongoing process. New technologies and shifts in the market force organizations to adjust their digital transformation initiatives. Artificial Intelligence (AI) is the latest tool that must be folded into those projects. And for good reason. Generative AI and other large language models (LLMs) are affecting (or soon…  MORE

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We see the claim everywhere these days: Artificial intelligence is taking over. AI will not only change the world, it already has changed the world. Business will never be the same; life will never be the same. So organizations that don’t adopt an AI strategy will soon fall into a deep digital hole. While there’s some hype in that sentiment, there’s also a lot of truth. Yet the AI craze enveloping us can obscure the…  MORE

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