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Retailers need sustainable technology as much as they need great products

Retailers need sustainable technology as much as they need great products

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When it comes to gaining competitive advantage, retailers have never had a more difficult challenge. Loyalty is a thing of the past, as is automatic purchase based solely on brand reputation. Consumers now study product comparisons, watch video reviews, and scroll Twitter feeds to spot both the good and the bad. They demand no-questions-asked returns and free shipping. The tiniest negative perception will induce a click to the competitor’s site. And if that’s not enough…  MORE

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