The transformation of digital transformation

The transformation of digital transformation
June 3, 2019  |  BY

In just a few years, digital transformation has shifted from a visionary idea to a real-world imperative. Today, any organization that takes itself seriously is either in the implementation phase, or has a digital implementation on the upcoming agenda. The next two to three years will be a critical for leaders shifting from planning to actual implementation.

For the most part, executives understand the priority of digital technology – it’s no longer a tactic but the primary tool for innovation and establishing market leadership. And because of today’s speed of change, decisions related to transformation must be made fast enough to keep pace but prudent enough to create a business advantage.

The pressure is on. In fact, 85% of leaders believe they must make wholesale digital transformations within two years. Just getting started is no longer good enough – they have to move fast.

That’s why digital transformation was by far the most important aspect of business strategy in 2018, and will continue to be so in the coming years. It’s also why CIOs are partnering with other leader to execute the transformations.

This partnership is critical for a number of reasons. Organizations need systems and technologies that track and respond to consumer behavior in real time. Organizations also need automation and Artificial Intelligence to boost overall efficiency. Last, in order to maintain long-term profitability, organizations must fully optimize the customer experience by connecting people, data. and systems.

But as much as technology drives the digital transformation, organizations need the right mental approach in the office. That means having a culture that aligns with the digital business model. Everyone within every department must understand their role to avoid stepping on toes, and to ensure maximum efficiency.

Of course, no two organizations are exactly alike when it comes to how they’ll implement the transformation. Services, products, and cultures vary. However, no matter the company, they all have the common need to have a single person leading the charge. This is the role of the CIO, who will ideally collaborate with the CDO and CMO. This collaboration allows you to predict market trends and react accordingly.

Digital transformations must also be supported by machine learning and/or AI. Unfortunately, it’s not easy to find the personnel to make the most of this technology. In fact, implementation often gets held back due to the inability to locate the right technical talent.

This is why it’s critical to promote a business environment that allows for ongoing learning. By doing so, employees can discuss how technology affects not only the business, but also their jobs and specific responsibilities. They are able to develop and maintain digital literacy, helping them in their careers while giving the company the digital expertise it needs to compete. This culture of learning is good for everyone, today and well into the future.

Businesses that view their products and services through a digital lens will be the ones who succeed. Accordingly, your organization must acquire the knowledge to successfully implement its digital transformation. Time moves fast – prepare for digital transformation today.