Posts by Bob McCallister

Every business, no matter the category, is undergoing a digital transformation. That’s because today’s user has all the power – they can view, shop, and make a number of decisions from any device, anytime, anywhere. Networks must now employ the combination of automation, intelligence and analytics to adapt to this new user behavior. Built properly and used correctly, your network can measure every user action to improve efficiency, reduce costs and provide a more responsive…  MORE

It seems like every other month, we hear about a security breach at a large company. And when that large company is a mega-retailer, like Target, there’s huge trouble. Not just for the hundreds of thousands (or millions) of consumer records in the database, but a loss of consumer confidence. What’s a poor retailer to do? Once a reputation gets damaged, it’s tough to win back confidence from customers who have dozens of other shopping…  MORE